«

»

Nov 27

Top reasons Why Your Business Should Register Its Trademarks

A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few reasons why you need to protect your brand:

Notice

Trademark registration of one’s mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a any such doing a look up an identical or similar mark as yours will identify that you already own the mark, that is therefore put on notice that its use of an identical or similar mark to yours may lead to trademark infringement. The third party is used on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in long term.

Social Media

Social media is a fabulous resource for many people businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies in to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s promoting account. Observe venue’s policies for more. However, I located that this complain to a social media site of wrongdoing and claim that another is your brand without permission, the social media administrator responds with a request of proof of ownership for the subject brand. A trademark registration gives compelling evidence of brand ownership.

Brand Loyalty

Registering your mark shows a persistence for your brand name and shows your customers that marriage commitment. The goodwill that could be developed through such commitment is invaluable to a profitable business.

Cybersquatting

Cybersquatters register domain names that are identical or much like other parties’ trademarks or known brands with the sole purpose of promoting them (to the rightful owner) of a high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a site name the actual identical or similar with your trademark.

Trademark Renewals

Trademark registration can last as long as you continue using the mark in commerce. Undoubtedly are a some businesses that have registered trademarks that happen to be over a hundred years old.

Trademark registration may not necessarily for company. However, there a number of compelling reasons for protecting your brand just as you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with Online Trademark Transfer agreement in India registration.